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Delta's Financial Woes Discussion regarding Delta's past, present and future financial situation. It looks like poor management isn't the only reason they're in this situation.

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Old 07-17-2008, 12:09 PM
BoardBoss BoardBoss is offline
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Join Date: Dec 2005
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Default Why Stop At Boarding Passes?

By now you've probably heard that Delta (as well as other airlines) recently started selling ads on their boarding passes. I haven't seen these ads, but maybe one of you who have will post a reply and tell us about them. Better yet, why not scan one and email it to me and I'll post it. I will redact all personal information, of course.

Time will tell if this turns into a viable revenue stream for Delta or turns out to be another fiasco. Either way, it got me thinking about other places Delta could sell ad space.

How about the rear of the flight attendants' pants? I mean, come on, you're just sitting there waiting (probably longer than most because this is Delta after all) watching the flight staff move around. Where are your eyes? Be honest... Of course you're watching their asses!

Their asses are almost right in your face at some point, and certainly at or near eye level much of the rest of the time. Considering the size of some of those asses, we're talking major ad real estate!

How about shirts with ads printed on the front and back of them? It's not like Delta has an image to protect by being professional. Hell, that went out the window years ago!

Climb the mountains in Colorado would be a great state tourism ad, although Delta might want to be particular about which flight staff would wear those shirts. Some might be forced to wear something along the lines of Experience Florida's beaches as some flight staff would be, well, less mountainous and more beachy. Notice I did not say "bitchy"; however, I was thinking it.

For many passengers the tops of the wings would be visible and would be a suitable area for very large ads. These ads could be quite a bit larger than the ass ads, although with some of them, maybe not too much larger.

What about inside the overhead bin doors? Many people will see those ads as well. I know I always look up to see if something is going to come crashing down when some moron is trying to jam another bag in there.

Then there's the outside of the aircraft to consider. I bet some competing airlines would love the opportunity to advertise on Delta's planes. For example, if I was in marketing at AirTran, I would love to put the following on the outside of as many Delta jets as possible: If you had flown AirTran, you'd be there by now.

Ah, the possibilities are endless!
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